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But it seems Andrew’s comments further encouraged investment from Redditors. The WSB community has been encouraging each other to buy stocks in GameStop for some months now, especially since August last year, when Ryan Cohen – the founder of a pet food superstore that sold for $3.35 billion in 2017 – invested in it. Last week, Citron’s founder, Andrew Left, called GameStop an overpriced, “failing mall-based retailer” and then published a video in which he predicted that its stock will fall from its then current price of $40 down to $20, “But instead, the GME stock price rose even higher as redditors called on investors to put as much money into the company as they could.” Wall Street hedge funds, such as Citron Research and Melvin Capital, had shorted the stock of GameStop, “meaning they had bet against it and needed it to drop in price in order for their investments to be successful,” as per Buzzfeed News. Now in the vortex engulfing GameStop Corp., they have a new name: the establishment.” What happened this week? (There was huge criticism of short sellers during the financial crisis of 2008.) According to Bloomberg: “Short sellers have been called a lot of things. “Many Wall Street fortunes have been made this way,” The Guardian writes, “but if the price doesn’t fall, the losses can be huge.” “Shorting, or short-selling, is when an investor borrows shares and immediately sells them, hoping he or she can scoop them up later at a lower price, return them to the lender and pocket the difference,” says Market Watch. As a result, hedge funds began short-selling GameStop. Following the announcement of mass closures last year, shares could be bought for as little as $3.25 each. GameStop is an American video game store that, while popular among gamers, has struggled to survive the great coronavirus retail apocalypse.